SpeakersAgendaWhy attendPartnersCo-located
Locations ▼

Request to partner

Claim your seat now

Request to partner

Watch the summit OnDemand

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Alain
Mowad
VP, Product & Customer Marketing
Aspect Software
Alain Mowad is Vice President of Product & Customer Marketing at Aspect Software, where he leads the product marketing, partner marketing, customer marketing, and market intelligence teams to drive growth through differentiated go‑to‑market execution and customer retention and expansion strategies. With more than 30 years of experience across product marketing and product management, Alain has built and led high‑performing teams that bring workforce engagement, customer experience, security, infrastructure, AI/ML, and IT lifecycle services solutions successfully to market. Alain is also deeply involved in the San Jose community, serving as President of the VEP Community Association, as a board member on the San Jose District 2 Leadership Council, and as District 2 Commissioner and Vice-Chair for the San Jose Housing and Community Development Commission. Outside of work and civic leadership, Alain plays ice hockey and coaches both varsity and junior varsity high school teams for Pioneer High School.
Button
10 September 2026 14:00 - 15:00
The long game: Deep advocate relationships in an automated world
Automation has made it easier than ever to scale customer touchpoints, but advocacy has never worked on scale alone. The strongest advocate relationships are built over years of genuine investment. This is exactly what's at risk of being squeezed out as teams lean harder on automated engagement to cover more ground. A candid conversation on what it actually takes to build and sustain deep advocate relationships over the long term. Key takeaways: • What separates a transactional advocate relationship from one that lasts years • Where automation can responsibly support advocacy work • How to make the long-term case for relationship investment when short-term metrics dominate reporting
10 September 2026 13:30 - 14:00
Fireside chat | The long game: Deep advocate relationships in an automated world
Automation has made it easier than ever to scale customer touchpoints, but advocacy has never worked on scale alone. The strongest advocate relationships are built over years of genuine investment. This is exactly what's at risk of being squeezed out as teams lean harder on automated engagement to cover more ground. A candid conversation on what it actually takes to build and sustain deep advocate relationships over the long term. Key takeaways: • What separates a transactional advocate relationship from one that lasts years • Where automation can responsibly support advocacy work • How to make the long-term case for relationship investment when short-term metrics dominate reporting