Ami Asadi is Partner and Chief Product Officer at Bettermode, where he builds the customer community platform behind brands like IBM, Lenovo, and Mercedes-Benz. An engineer at heart turned product leader, he is reinventing what a community platform is: from software customers log into, to an intelligence layer that meets them wherever they already talk, connects them to each other, and turns those conversations into advocacy, retention, and revenue. His path to product started as a founder. He built a streaming platform for podcasts, education, and audiobooks to more than 3 million subscribers, backed by tier-one investors who were early in SoundCloud and Spotify, and exited. He later advised founders and investors before leading product at Mappedin, a University of Waterloo success story, where he took on one of the hardest problems in the field, 3D visualization inside indoor maps, with partners including Apple and Microsoft. He pairs an engineer's rigor with a product leader's instinct for turning new technology into measurable outcomes.