Colette Chavalia is a Principal Customer Marketing Manager at Databricks with more than 14 years of experience in customer marketing and community. She focuses on global customer advocacy programs spanning brand advertising, analyst relations, PR, customer stories, and showcasing customers throughout the Data + AI Summit, Databricks' flagship event. Since joining Databricks more than five years ago, she has built and scaled the company's customer reference program, enabling marketers across product, field, and industry marketing to bring the voice of the customer into their programs.