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Valeria
Rezeik
Head of Customer Advocacy
dbt Labs
Valeria is a customer marketing leader who builds advocacy programs from scratch. She’s spent her career turning customer relationships into pipeline-generating assets at companies like Pinecone, Zendesk, Airtable, and Nutanix, and is currently building the customer marketing function at dbt Labs. Her work sits at the intersection of storytelling and revenue: customer stories, reference programs, executive engagement, and voice of the customer – all connected back to what actually moves deals. She’s spent a decade working with technical and developer-adjacent audiences, and knows that the best customer story is the one the customer actually wants to tell.
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10 September 2026 14:00 - 15:00
The long game: Deep advocate relationships in an automated world
Automation has made it easier than ever to scale customer touchpoints, but advocacy has never worked on scale alone. The strongest advocate relationships are built over years of genuine investment. This is exactly what's at risk of being squeezed out as teams lean harder on automated engagement to cover more ground. A candid conversation on what it actually takes to build and sustain deep advocate relationships over the long term. Key takeaways: • What separates a transactional advocate relationship from one that lasts years • Where automation can responsibly support advocacy work • How to make the long-term case for relationship investment when short-term metrics dominate reporting
10 September 2026 13:30 - 14:00
Fireside chat | The long game: Deep advocate relationships in an automated world
Automation has made it easier than ever to scale customer touchpoints, but advocacy has never worked on scale alone. The strongest advocate relationships are built over years of genuine investment. This is exactly what's at risk of being squeezed out as teams lean harder on automated engagement to cover more ground. A candid conversation on what it actually takes to build and sustain deep advocate relationships over the long term. Key takeaways: • What separates a transactional advocate relationship from one that lasts years • Where automation can responsibly support advocacy work • How to make the long-term case for relationship investment when short-term metrics dominate reporting