If you’ve ever struggled with turning those “fuzzy numbers” into real, quantifiable metrics that rival the ROI of your demand gen colleagues, then you’re in luck.

In this session, Kevin Lau, Global Head of Customer Advocacy at Adobe will discuss how to go from order taker to strategic leader in your organization by measuring the true value of your customer programs.

🙌 Your roadmap for measuring your programs from start to finish

📈 How to attain more headcount and budget

🏅 How to ultimately become indispensable within your org

… and much more!

Register for our New York event for more customer marketing gold 👇