Amy is a Senior Marketing leader with over 25 years of achievement leading integrated, multi-channel marketing campaigns that strengthen brand identity, engage target customers, and drive business growth. She has a Record of identifying and capturing opportunities to gain market share, grow demand, increase customer traffic, and maximize customer retention. Amy has a proven ability to study market, customer, and competitor trends, define business opportunities, help launch new products, and penetrate untapped market segments. Savvy business manager who ensures marketing strategies are executed efficiently and deliver tangible ROI. She is a tested leader who can build and coach cross-functional teams, and establish a common vision and set of goals to guide both internal and external staff.