In this keynote you'll get practical advice to help you build and deliver the ultimate outcome for your sales team: Quality references to close deals. You’ll learn how to build a customer reference program specifically designed to make your sales team’s job easier by leveraging references across all stages of the buyer journey. - Discover tactics to prevent reference fatigue - Identify future reference candidates early and often - Proactively serve up social proof into your sales efforts Don't miss this opportunity to empower your sales team and close deals faster!