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Jeanne
Nitschke
Director of Customer Marketing
Inriver
Jeanne Nitschke (Talbot) is a customer marketing leader with a passion for amplifying the voices of customers to build stronger brands and deeper connections. Currently serving as Director of Customer Marketing at Inriver, she brings decades of experience spanning corporate communications, customer advocacy, and technology PR. Her career includes senior roles at Motive, CloudBees, and Lexmark, where she built and scaled award-winning customer advocacy programs, launched advisory boards, and drove storytelling initiatives that turned customers into powerful brand champions. Jeanne has been recognized as a Top 100 Customer Marketing & Advocacy Strategist for four straight years, and her work has generated measurable business impact—boosting retention, revenue, and engagement by putting customer stories at the heart of brand strategy. Jeanne and her blended family recently purchased a house built in 1855 in Westborough, Massachusetts and she is loving the process of making that house their home.
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04 September 2024 16:30 - 17:00
Chairperson closing remarks
We round out a fantastic first day of content with some closing remarks from our chairperson.
05 September 2024 09:15 - 10:00
Panel: The power of "why" - leveraging customer advocacy programs for growth
This session dives into the power of customer loyalty and how to turn happy customers into brand champions. Learn how to build an advocacy program that fuels growth and gain insights on measuring its impact. You'll gain valuable insights into: - Identifying your ideal advocates by uncovering the secrets to finding the passionate customers who will champion your brand. - How to cultivate a space where advocates feel valued, empowered, and excited to participate. - Discover strategies to quantify the return on investment of your customer advocacy program.
04 September 2024 09:00 - 09:15
Chairperson opening remarks
Our chairperson will welcome you to Customer Marketing Summit and set the tone for the conference by highlighting some the exciting sessions ahead, and breaking the ice with some interactive questions to get to know you better.

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