This session dives into the power of customer loyalty and how to turn happy customers into brand champions. Learn how to build an advocacy program that fuels growth and gain insights on measuring its impact. You'll gain valuable insights into: - Identifying your ideal advocates by uncovering the secrets to finding the passionate customers who will champion your brand. - How to cultivate a space where advocates feel valued, empowered, and excited to participate. - Discover strategies to quantify the return on investment of your customer advocacy program.

Pens down, it's time to network. This session will give you the chance to work with others in attendance to tackle some of the key challenges many of you face in your day-to-day roles. The old adage that "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by customer marketers in our dynamic business landscape. Harness the power of collaborative problem-solving, gaining diverse perspectives on adapting strategies to meet evolving demands. - Fostering a culture of customer-centricity with Jessica Day, Dropbox - Mastering the first impression - Unleashing the power of successful customer onboarding - Beyond the AI Hype: The practical application of AI in customer marketing for real-world results - How to do more with less. Maximize results from a smaller team. - How to work with customer success to increase retention