Kara Manfredi has over 20 years of experience in customer reference and marketing management. She has excelled in senior customer reference roles, crafting strategic customer engagement programs that improved reference usage and marketing initiatives. Kara specializes in building customer reference programs, developing marketing strategies, managing customer advocate programs, and consistently fostering strong customer relationships. She is a diligent and goal-oriented Customer Relationship Manager known for creating comprehensive reward systems that boost client satisfaction and referral business. Kara has a track record of analyzing program efficacy and implementing improvements to remedy gaps. She leverages networking opportunities to recruit new clients and promote customer programs and initiatives while collaborating across departments to create marketing and sales plans that optimize revenue. Kara is also the founder and leader of the Worldwide Customer Marketing Networking group on LinkedIn, which was established in 2007 and includes over 500 customer references and marketing professionals. She served on the Center for Customer Engagement Advisory Board from 2006-2012 and was honored with a 2012 award for Outstanding Contributions to the Customer Reference Community. In 2024, she was recognized as one of the top 100 Influencers and strategists in Customer Marketing and advocacy.