In today’s complex landscape of Customer Marketing, success hinges on more than just touchpoints – it’s about creating memorable customer moments that are personal, relevant, and frictionless. In this session, we’ll explore six powerful strategies that have transformed our approach to customer advocacy at 6sense. From seamless program enrollment to leveraging AI for personalized customer journeys, we’ve found innovative ways to reduce friction while staying true to the human element at the core of our work. Whether through events, social listening, or personalized 1:1 interactions, this session will provide actionable insights on how to create lasting customer experiences that build trust, enhance engagement, and drive long-term success.