Name: Alyse Chiarello | Customer Marketing Summit | New York
Start: 2025-03-11T04:00:00.000Z
End: 2025-03-12T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Alyse

Chiarello

Director of Customer Marketing

Varicent

Marketing is in Alyse’s blood, but customer and lifecycle marketing own her heart. As Director, Customer Marketing at Varicent, she leads strategies to enhance engagement, foster advocacy, and drive product adoption. With expertise in demand generation, customer advisory, and customer events, Alyse creates programs that strengthen customer relationships and deliver measurable results. A passionate advocate for data-driven marketing, she aligns customer marketing with business growth.

03 November 2025 13:30 - 14:15

Panel - Winning strategies for small teams: Unlocking the power of lifecycle marketing to drive customer marketing transformation

Customer marketing teams often operate with limited resources, yet they are tasked with driving loyalty, advocacy, and retention—key pillars of long-term business success. How can small customer marketing teams achieve big results without overwhelming their capacity? This panel brings together experts from customer marketing teams of various sizes who have successfully scaled impact despite resource constraints.