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Amanda
Verdino
Director, Content Marketing
Forma
Amanda Verdino is a B2B marketing leader with over 15 years of experience in developing compelling narratives and audience-centric programs that enhance brand presence, build connections, and drive pipeline. As the Director of Content Marketing at Forma, she covers workstreams from thought leadership and awareness-building to customer advocacy and community building. Before joining Forma, Amanda led content marketing at CPQ platform company Logik.ai, acquired by ServiceNow in 2025. A decade earlier, Amanda co-founded and led VERDINO, a boutique B2B marketing agency specializing in strategic content and communications programs. Amanda's diverse experience spans various tech companies and industries, with a particular emphasis on people-centric technology brands in areas including HR, CX, fintech, and social impact. A Massachusetts native living on Long Island, NY, Amanda loves a New England-style lobster roll, knows New York has the best pizza, and has absolutely no accent whatsoever.
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03 October 2026 10:15 - 10:45
Panel - Metrics that move the needle: What execs really care about
Customer marketing teams are generating more data than ever, but not all metrics tell the story leadership needs to hear. This panel brings together senior executives and customer marketing leaders to unpack which metrics truly capture customer impact, drive strategic decisions, and secure executive confidence. From boardroom conversations to budget justification, you will gain an inside look at how top-performing organizations are reframing KPIs to prove customer marketing’s influence on revenue, retention, and long-term growth. Expect honest discussion, real-world examples, and actionable advice to help your reporting resonate at the highest levels. Key takeaways: - Understand which customer marketing metrics actually matter to executive teams. - Learn how to connect engagement data to revenue, retention, and business outcomes. - Discover how to reframe reporting to elevate customer marketing’s strategic value.