Precision is the new competitive edge in customer marketing. This session explores how leading teams are moving beyond static personas to dynamic segmentation models that reveal untapped revenue potential within their existing customer base. You will gain a deep understanding of how behavioral data, predictive analytics, and intent signals can transform targeting precision and drive measurable impact across retention, cross-sell, and upsell efforts. In this interactive session, you will engage in guided discussions and practical exercises designed to help you apply advanced segmentation techniques to your own business challenges. You will leave equipped with actionable frameworks and data-driven strategies to strengthen your commercial impact and scale customer growth. Key takeaways: - Learn how to design advanced segmentation models that identify and prioritize high-value customer segments. - Discover how to translate customer data into precise, revenue-driving targeting strategies. - Build a repeatable framework to test, optimize, and scale segmentation for continuous growth.