Customer marketing thrives on collaboration, but making it work in practice is rarely simple. In this open and unscripted conversation, senior leaders unpack the real-world lessons that have shaped how their teams partner across product, sales, and success to drive revenue and retention. You will hear what makes collaboration succeed, where it fails, and the non-negotiables that keep teams aligned on shared goals. Expect a candid discussion about influence, accountability, and the behind-the-scenes dynamics that turn strong partnerships into measurable business impact. Key takeaways: - Learn the core principles and guardrails that make cross-functional collaboration effective. - Discover practical tactics for navigating tension, misalignment, and competing priorities. - Understand how to build collaborative habits that accelerate growth and strengthen customer outcomes.