Customer advocacy programs rarely start perfectly. Most teams inherit processes, tools, and expectations that were built for a different moment in the business. In this fireside chat, Frank Provenzano, Global Head of Customer Advocacy at Boomi, shares the candid story of rebuilding and modernizing a customer advocacy program. From inheriting a “messy garage” of legacy processes to creating a modern approach that empowers customers and supports go-to-market teams, Frank will walk through the lessons learned along the way. This conversation will explore what worked, what didn’t, and how advocacy leaders can drive real business impact while navigating internal change. Expect a practical discussion about adoption, internal alignment, customer experience, and the evolving role of advocacy in modern GTM teams.