Modern growth depends on deepening customer value, not just driving adoption. But, moving customers from awareness to true value realization requires a strategic system that crosses every function and touchpoint. In this session, Jameelah Calhoun breaks down the data-driven High-Value Actions framework she implemented at Eventbrite — a system that mapped customer jobs-to-be-done and personas to in-product guidance, lifecycle campaigns, and sales enablement to increase retention and revenue. You’ll learn how to identify the actions most correlated with lifetime value, design guided customer journeys that unlock product success, and a crawl-walk-run framework to set the stage for sustainable growth. Key takeaways: - Learn how to identify High-Value Actions that correlate directly with retention, product success, and long-term revenue. - Discover how to design guided customer journeys that connect jobs-to-be-done, personas, and in-product cues to measurable value realization. - Build a crawl-walk-run framework that operationalizes value-driven growth across product, lifecycle, and sales teams.