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Janette
Hausler
Former Global VP Partner and Partner Marketing
UiPath
Janette Hausler is a global marketing executive with deep expertise in category creation, demand generation, partner and customer marketing, and operational excellence. She has a proven record of driving impact across high-growth startups and Fortune 100 organizations. At UiPath, Janette helped scale the business from $15M to over $1B in seven years and played a key role in taking the company public. She has built and led multiple global functions, recruiting and developing high-performing teams while consistently delivering measurable results. A committed champion of UiPath’s mission to accelerate human achievement, she partners across the organization to help customers, employees, and partners harness agents and robots to enhance productivity, streamline workflows, and drive meaningful engagement. Fluent in Spanish and shaped by time living in Argentina, Mexico, and England, Janette brings a global perspective to every initiative. Outside of work, she embraces adventure, having completed marathons and climbs from Kilimanjaro to Machu Picchu, with Everest Base Camp next on her list.
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03 October 2026 09:15 - 09:45
Customer marketing: The next great growth multiplier
Customer marketing has moved from nurturing relationships to driving revenue, retention, and expansion. The next frontier is proving it. This session defines the new era of customer marketing as a measurable growth engine, revealing how leading organizations are operationalizing advocacy, lifecycle, and expansion strategies that directly influence business performance. You will explore how customer marketers are connecting their programs to core commercial metrics, shifting from activity tracking to outcome measurement. Through real-world examples and actionable frameworks, this keynote will unpack how to quantify customer marketing’s impact across the revenue cycle and demonstrate its role as the next great growth multiplier. Key takeaways: - Learn how to build customer marketing strategies that directly influence revenue, retention, and expansion. - Discover measurement frameworks that prove the commercial impact of advocacy, lifecycle, and engagement programs. - Understand how to position customer marketing as an indispensable growth driver across the organization.