Name: Kara Manfredi | Customer Marketing Summit | New York
Start: 2026-03-10T04:00:00.000Z
End: 2026-03-11T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Kara

Manfredi

Senior Manager, Customer Reference Programs

Sage

Kara Manfredi is the Senior Manager of Customer Reference Programs at Sage Intacct, where she leads one of the industry’s most innovative customer reference operations. A multi‑year award recipient, Kara’s honors include serving on the Customer Marketing Alliance Customer Advisory Board, winning CMA Marketing Team of the Year ’24, being named a CLG Honoree ’24, earning BASE Top 100 Influencer & Strategist recognition in ’24 & ’25, and being a CMA Marketer of the Year Nominee ’25. She is a frequent speaker at CMA, BASE, and RO Innovation events and has been featured across multiple, webinars, industry panels, and podcasts on modern advocacy and AI‑powered reference programs.

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03 November 2026 13:15 - 13:45

Turning customer conversations into actionable revenue signals: How AI is transforming modern customer reference programs

This session builds on a recent webinar we delivered with RO Innovation (Upland), where we walked through how AI‑powered conversational intelligence is reshaping the way companies identify advocates, scale storytelling, and support Sales more proactively. We demonstrated how organizations can move from reactive, manual reference sourcing to a structured, insight‑driven model that elevates customer marketing and drives measurable revenue impact.