Mihaela Lucaci is the Director of Customer Advocacy at OpenText, where she leads the global strategy for customer advocacy, executive engagement, and advisory board programs. Over nearly four years, she has built a high-impact advocacy framework that connects customer stories, insights, and executive relationships to the company’s product and go-to-market strategies. Mihaela oversees multiple cross-functional initiatives, including customer advisory boards, flagship event advocacy programs, executive experience journeys, and large-scale content development spanning case studies, videos, and reference programs. Her work strengthens customer trust, accelerates innovation, and creates meaningful alignment across product, marketing, sales, and leadership teams. Recognized for her empathetic leadership and ability to bring people together, Mihaela is passionate about helping organizations see customers as co-creators of value, insight, and momentum. She believes advocacy is one of the most powerful catalysts for business growth — and makes it her mission to amplify customer voices in ways that inspire action and lasting partnership.