Ready to turn everyday customer conversations into your strongest revenue signal? At the CMA Summit, we’ll show how AI‑powered conversational intelligence unlocks hidden advocacy moments across QBRs, renewals, and success calls, then routes the right story to the right seller at the right time. You’ll see how leading teams are moving beyond manual, ad‑hoc reference requests to a proactive, insight‑driven engine that accelerates deal cycles and proves impact. Walk away with a Customer Reference‑signal playbook, scoring examples you can replicate, and practical ways to operationalize this inside your existing stack (no rip‑and‑replace). If you want Customer Marketing to show up as a strategic growth driver, not just a support function, this session is your blueprint.