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Sarah
Reynolds
CMO
Benifex
Sarah Reynolds (they/them) is a creative, award-winning marketing executive and DEI consultant with deep experience driving growth through their unique blend of storytelling, market expertise, and a desire to stand out from the crowd. With a sharp eye for digital transformation and an inclusive, people- first approach, Sarah blends equity, ethics, and innovation into everything they do. A veteran of both the industrial software and HR technology markets, Sarah has held global marketing leadership roles for more than a decade. Currently, Sarah is Chief Marketing Officer (CMO) at Benifex, the market leader in employee reward and benefits technology. Prior to Benifex, they were CMO at HiBob, scaling the company’s global reach into modern, midsize, multinational companies. An openly trans and non-binary executive, Sarah writes and speaks widely about DEIB, LGBTQIA+ representation, pay equity, the future of work, and the intersection of bias, ethics, and technology. They have contributed to Forbes, Fortune, AdWeek, The Sunday Times, HR Dive, Employee Benefits News, Campaign US, Yahoo Finance, Training Industry Magazine, and more, and frequently speak at live and virtual events hosted like HR Tech, Unleash, CIPD, WorldatWork, the Manufacturing Leadership Council, the Manufacturing Institute, AICPA, and more. You can find them shouting about inclusive language and how to make tech and work better for everyone on LinkedIn at /sarahlizreynolds.
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03 October 2026 14:45 - 15:15
Using inclusive storytelling to elevate customer voices and accelerate growth
Customer stories have always been a powerful growth lever, but today’s audiences expect narratives that reflect the full spectrum of real customer experiences. This session explores how inclusive storytelling can strengthen credibility, deepen trust, and unlock new avenues for retention and expansion. You will learn how to uncover diverse customer perspectives, bring authenticity into your advocacy programs, and craft stories that resonate with executives, prospects, and entire buying committees. Through practical frameworks and examples, you will see how inclusive storytelling expands your addressable audience, elevates the impact of your programs, and turns customer voices into a competitive advantage that fuels measurable growth. Key takeaways: - Learn how to build storytelling practices that surface diverse customer voices and create broader resonance across your markets. - Discover how to design advocacy and narrative frameworks that influence pipeline, retention, and executive decision making. - Build a repeatable approach for capturing, shaping, and scaling stories that are authentic, inclusive, and commercially impactful.