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Sarah
Reynolds
CMO
Benifex
Sarah Reynolds (they/them) is a creative, award-winning marketing executive and DEI consultant with deep experience driving growth through their unique blend of storytelling, market expertise, and a desire to stand out from the crowd. With a sharp eye for digital transformation and an inclusive, people- first approach, Sarah blends equity, ethics, and innovation into everything they do. A veteran of both the industrial software and HR technology markets, Sarah has held global marketing leadership roles for more than a decade. Currently, Sarah is Chief Marketing Officer (CMO) at Benifex, the market leader in employee reward and benefits technology. Prior to Benifex, they were CMO at HiBob, scaling the company’s global reach into modern, midsize, multinational companies. An openly trans and non-binary executive, Sarah writes and speaks widely about DEIB, LGBTQIA+ representation, pay equity, the future of work, and the intersection of bias, ethics, and technology. They have contributed to Forbes, Fortune, AdWeek, The Sunday Times, HR Dive, Employee Benefits News, Campaign US, Yahoo Finance, Training Industry Magazine, and more, and frequently speak at live and virtual events hosted like HR Tech, Unleash, CIPD, WorldatWork, the Manufacturing Leadership Council, the Manufacturing Institute, AICPA, and more. You can find them shouting about inclusive language and how to make tech and work better for everyone on LinkedIn at /sarahlizreynolds.
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03 October 2026 14:15 - 14:45
Inclusive storytelling, commercial Impact: Turning real voices into revenue
If your “best” case study sounds like every competitor’s, it’s not a differentiator — it’s déjà vu. Today’s buyers expect stories that reflect the full spectrum of real customer experiences, not a whitewashed, over-polished PR piece. In this session, Benifex CMO Sarah Reynolds will share a simple framework for inclusive storytelling, enabling you to expand your total addressable marketing, build trust across the buying group, and turn authenticity into business impact. You’ll walk away with a modern, repeatable checklist for transforming your case studies into an advocacy engine – one that doesn’t just amplify customer voices, but makes them impossible for prospects, executives, and decision-makers to ignore.