Name: Tamar Simpson | Customer Marketing Summit | New York
Start: 2026-03-10T04:00:00.000Z
End: 2026-03-11T04:00:00.000Z
Location: Convene 360 Madison Avenue

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Tamar

Simpson

VP, Marketing and Communications

The James Beard Foundation

Tamar Simpson is a seasoned marketing and communications executive with more than 25 years of experience leading high-impact campaigns and programs that expand market share, strengthen customer retention, and elevate the consumer experience. She moves seamlessly from vision and strategy to hands-on creative execution, bringing deep expertise across integrated communications, brand development, digital and social marketing, content strategy, corporate communications, and public relations. Tamar is known for her ability to anticipate trends, guide teams through complex initiatives, and deliver messaging that resonates across audiences. Skilled in crisis communications, platform management, and fiscal and organizational leadership, she brings a comprehensive and steady approach to driving growth and engagement. Learn more at tamarsimpson.com.

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03 October 2026 10:15 - 11:00

Panel - Metrics that move the needle: What execs really care about

Customer marketing teams are generating more data than ever, but not all metrics tell the story leadership needs to hear. This panel brings together senior executives and customer marketing leaders to unpack which metrics truly capture customer impact, drive strategic decisions, and secure executive confidence. From boardroom conversations to budget justification, you will gain an inside look at how top-performing organizations are reframing KPIs to prove customer marketing’s influence on revenue, retention, and long-term growth. Expect honest discussion, real-world examples, and actionable advice to help your reporting resonate at the highest levels. Key takeaways: - Understand which customer marketing metrics actually matter to executive teams. - Learn how to connect engagement data to revenue, retention, and business outcomes. - Discover how to reframe reporting to elevate customer marketing’s strategic value.