AI is shifting customer marketing from a series of isolated programs to a connected system driven by real-time signals. As machine intelligence learns to identify intent, predict behavior, and surface value moments faster than humans ever could, customer marketers have a new opportunity to design engagement models that evolve continuously and influence revenue far earlier in the customer lifecycle. This session examines how leading SaaS organizations are using AI-generated signals to build adaptive journeys, detect risk or opportunity before it appears in dashboards, and guide customers toward actions proven to increase lifetime value. You will learn how to translate these capabilities into practical, high-impact programs that reshape engagement, deepen product adoption, and deliver measurable commercial outcomes. Key takeaways: - Learn how to apply AI-driven intent, value, and behavior signals to influence engagement and accelerate revenue-generating actions. - Discover how adaptive, signal-based journeys improve product adoption, mitigate risk, and support long-term customer value. - Build a modern engagement model that uses real-time intelligence to connect customer behavior with clear, measurable revenue impact.