Join this session to discover the secrets of elevating customer advocacy through seamless cross-functional collaboration. Learn about building a best-practice framework that unites marketing, sales, support, and product teams to amplify customer advocacy efforts. Session leaders will dive into real-world case studies and practical strategies that foster teamwork, amplify customer voices, and ultimately drive business growth. Explore the art of transforming disparate functions into a harmonious chorus, singing the praises of delighted customers and leave with actionable insights to harmonise your team for a symphony of customer advocacy success.