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Jodie
Hoare
Customer Partner Marketing Expert
Jodie is a strategic international marketing practitioner driving marketing transformation in the high-tech business-to-business marketplace. Jodie has delivered marketing programmes across six continents focused on tailoring to local market and customer focused requirements in both direct sales and channel business models. Throughout her career, Jodie has worked across marketing disciplines for global brands Trustwave, NetApp, Infinera, Nortel, NCR and Texas Instruments as well as smaller start-ups, scale-ups and boutique agencies. Recently working in the cybersecurity industry working for Trustwave, Jodie has been focused on elevating the cybersecurity topic from IT into the boardroom. Prior to this, Jodie was responsible for accelerating the cloud adoption for NetApp across the EMEA and LATAM regions. Jodie is a Fellow at the Charter Institute of Marketing (FCIM) and holds an MBA from the University of Westminster in London and Bachelor of Commerce, Marketing from University of Western Sydney in Australia. Jodie has lived in Sydney, Hong Kong and London and is an active mentor in marketing and international business.
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04 December 2024 16:15 - 17:00
Panel: Gathering and distributing customer testimonials
In today's competitive business landscape, trust and credibility are invaluable assets for any brand. Customer testimonials play a pivotal role in establishing and reinforcing trust, making them a cornerstone of effective customer marketing strategies. Key takeaways include: Strategies for gathering authentic testimonials Compliance and ethics Leveraging different types of testimonials Measuring impact Overcoming challenges Future trends This session aims to equip attendees with practical insights and actionable strategies for harnessing the persuasive power of customer testimonials in their marketing efforts. Whether you're a seasoned marketer or new to the field, you'll leave with a toolkit to boost brand credibility, engage customers, and drive business growth through the authentic voices of your satisfied clientele.

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