Customer reference marketing and advocacy is a two-way street. Both you and your customer advocates should get value out of participating in marketing and reference activities. It's up to you (customer-facing marketers) to understand how to bring value back to your customers. And recognize and commit to delivering the value the customer would like to achieve when partnering with you on these marketing activities. We work for our customers, our customers do not work for us. This is the golden rule in customer reference marketing and advocacy. In this session, you'll learn how to be a partner to your customers. You will hear about ways to help them meet their own marketing goals and objectives. And how to clearly articulate both tangible and intangible value that customer reference marketing and advocacy activities can bring back to them and/or their organization.