Rashik first entered the marketing world with a background in behavioural economics and experience in producing compelling customer insights for global media agencies in London. Knowing how powerful customer voices can be, he has applied a customer-led methodology across a breadth of industries throughout his marketing career. Now established in Cisco’s Global Customer Marketing & Advocacy Team, Rashik is focused on customer advocate mobilisation and community strategy. With a strong passion to help his customers grow in their own advocacy journeys, Rashik has led several key strategic initiatives to help integrate the voice of his customers with Cisco’s business objectives.