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Max
Bailey
Lifecycle Marketing Manager, Enterprise Activation
Grammarly
Max Bailey is a NYC-based marketer with a broad range of experience across product, lifecycle, content, and performance marketing. Since early 2021, he has applied his B2B SaaS demand gen background to customer audiences by building the customer lifecycle marketing function at both Aircall and Frontify, from scratch. Learn more: maxwellbailey.com/portfolio
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07 December 2023 10:00 - 10:30
Managing a Successful End-to-End Customer Review Program
A tell-all session, peeling back the curtain to show how Aircall drives and manages their customer review program, leading to thousands of positive customer reviews per year across G2, Capterra, Trustpilot, Google, and other high-impact platforms. You'll learn about: 1. The direct line between customer reviews & revenue 2. The inputs needed to scale your review outreach 3. Setting up your review program for easy management 4. The case for incentivization 5. Planning to reply to every review 6. Making edits & iterating over time

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