Meenakshi Lakhwani is a highly accomplished Customer Marketing and Advocacy Executive, currently serving as a Principal for Customer Advocacy/Marketing at Workday , specializing in enterprise software products. A recognized leader in the field, she was named a Top 100 Customer Marketing and Advocacy Influencer & Strategist in both 2023 and 2024. With over a decade of strategic B2B marketing experience , Meenakshi designs and implements global customer-centric programs, creating high-impact customer success stories, and driving measurable results. With a solid track record in market strategy, she has also been in the roles of Product Marketing, Partner Alliance Marketing, and Digital Marketing. She holds an MBA from IMS, DAVV Indore, and a Professional Certificate in Digital Marketing from Kellogg School of Management, Northwestern University.