Nic D’Amato is a passionate customer marketer with 5+ years of experience who loves to build meaningful relationships with his customers and drive value for them and his organization. He is captivated by understanding what people care about, how they think, and what gets them to act. As a Customer Marketing Manager at Cisco, Nic works on Cisco’s customer advocacy and engagement programs, always looking for creative new ways to innovate and improve the company’s award-winning customer program, Cisco Insider. He is currently building out a new blueprint for the program, focusing on how loyalty and advocacy come together to encourage engagement, retention, and brand preference. Nic holds a bachelor’s degree in Marketing with a concentration in Digital Media & Technology from Fordham University right here in New York.