May 23 & 24, 2024
Las Vegas

Agenda

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What's on
May 24
May 25
May 24
May 24
08:00
Main stage
Registration & networking breakfast
09:00
Main stage
Chairperson opening remarks
Ari Hoffman, Vice President of Customer Marketing & Advocacy, Influitive
09:15
Main stage
How to build the case for a customer-led COE
Kevin Lau, Senior Director of Global Customer Engagement, F5
09:45
Main stage
Account-based customer marketing: How to build advocacy with the biggest brands in the world
Bridget Heaton, Senior Manager, Customer Marketing, Slack
10:15
Main stage
Strategically approaching reference activities & tailoring customer experiences
Sara Steffen, Senior Director, Customer Marketing, Databricks
10:45
Main stage
Coffee break
11:15
Main stage
Conversational roundtable discussions: Problem-solving
11:45
Main stage
Panel - The revenue-driving secret weapon: How to win & maintain advocates
Preston Ritter, Americas Customer Marketing Leader, Cisco
David Olsen, Director of Customer Advocacy, Yubico
Jessica Noland, Senior Manager, Customer Advocacy, Upwork
Erin O'Quinn, Global Director of Customer Advocacy, VMware
Dan Gable, Founder, ShoutOut
12:30
Main stage
Let's give them something to talk about: Creating a white-glove CAB experience
Crystal Anderson, Director of Customer Marketing, SheerID
13:00
Main stage
Lunch break
14:00
Main stage
How to get internal adoption of VOC tools & technology
Ari Hoffman, Vice President of Customer Marketing & Advocacy, Influitive
14:30
Main stage
Scaling customer marketing as a team of one
Jessica Day, Customer Marketing Manager, Dropbox
15:00
Main stage
Coffee break
15:30
Main stage
Conversational roundtable discussions: Values & priorities
16:00
Main stage
Leveraging customer loyalty & expansion to beat the competition & grow the business
Alain Mowad, Director of Product Marketing, Talkdesk
16:30
Main stage
Celebrating your customers: The keys to successful awards programs
Cathy Jordan, Director of Global Customer Advocacy, Informatica
17:00
Main stage
Happy hour: Sponsored by Customer Marketing Alliance
May 25
08:00
Main stage
Networking breakfast
09:30
Main stage
Chairperson opening remarks
Ari Hoffman, Vice President of Customer Marketing & Advocacy, Influitive
09:45
Main stage
Dress for the occasion: Leveraging the right events for the right goals
Dave Hansen, Director of Customer Marketing, LRN
10:15
Main stage
Panel - The power of customer stories: Why you need more & how to find them
Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal
Callie Rojewksi, Director of Customer Advocacy, Menlo Security
Michelle Viray, Senior Customer Marketing Manager, Coupa
10:45
Main stage
Coffee break
11:15
Main stage
Beyond the funnel: Customer marketing in the post-acquisition lifecycle
Robb Mapp, Senior Director of Customer & Insights Marketing, GitHub
Virginia Bryant, Director of Customer Marketing, GitHub
11:45
Main stage
Panel - Developing internal stakeholders for strategic alignment
Charlotte Lilley, Head of Global Customer Marketing, Coupa
Ashley Kirkpatrick, Senior Customer Marketing Manager, Druva
Marisela Parra, Principal of Customer Adoption & Advocacy, Coupa
Dave Hansen, Director of Customer Marketing, LRN
12:30
Main stage
Lunch break
13:30
Main stage
Conversational roundtable discussions: Most valuable takeaways
14:00
Main stage
Recipes for creating customer engagement
Eileen Linn, Director of Customer Marketing, ICE Mortgage Technology
14:30
Main stage
From basics to beyond: Leveling up your customer community
Pida Pairawan, Customer Marketing & Community Manager, Rubrik
15:00
Main stage
End of summit