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Alain
Mowad
VP, Product & Customer Marketing
Aspect Software
Alain Mowad is Vice President of Product & Customer Marketing at Aspect Software, where he leads the product marketing, partner marketing, customer marketing, and market intelligence teams to drive growth through differentiated go‑to‑market execution and customer retention and expansion strategies. With more than 30 years of experience across product marketing and product management, Alain has built and led high‑performing teams that bring workforce engagement, customer experience, security, infrastructure, AI/ML, and IT lifecycle services solutions successfully to market. Alain is also deeply involved in the San Jose community, serving as President of the VEP Community Association, as a board member on the San Jose District 2 Leadership Council, and as District 2 Commissioner and Vice-Chair for the San Jose Housing and Community Development Commission. Outside of work and civic leadership, Alain plays ice hockey and coaches both varsity and junior varsity high school teams for Pioneer High School.
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24 May 2023 16:00 - 16:30
Leveraging customer loyalty & expansion to beat the competition & grow the business
The dynamics that define a customer’s relationship with a business have changed, with customer retention and loyalty becoming far more difficult to achieve. This is due to a variety of factors, including a significant demographic shift and the manner in which digital engagement has given customers far more leverage and choice than ever before. Businesses that invest in successfully retaining their customers can build on those investments to increase their customers’ lifetime value by capturing additional revenue and significantly differentiating themselves from their competitors. In this session, you’ll learn more about marketing strategies that can help businesses consistently achieve customer loyalty, turning those loyal customers into opportunities to increase customer lifetime value, and leveraging loyal and happy customers as a key competitive advantage.

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