The dynamics that define a customer’s relationship with a business have changed, with customer retention and loyalty becoming far more difficult to achieve. This is due to a variety of factors, including a significant demographic shift and the manner in which digital engagement has given customers far more leverage and choice than ever before. Businesses that invest in successfully retaining their customers can build on those investments to increase their customers’ lifetime value by capturing additional revenue and significantly differentiating themselves from their competitors. In this session, you’ll learn more about marketing strategies that can help businesses consistently achieve customer loyalty, turning those loyal customers into opportunities to increase customer lifetime value, and leveraging loyal and happy customers as a key competitive advantage.