Customer Advisory Boards (CABs) are a powerful resource for companies, as you can tap into the expertise, experiences, and feedback of your top customers. As in-person events are on the rise again, CABs are becoming a more popular and widely used method of magnifying the voice of the customer. When done well, you're able to foster these relationships with your top accounts and grow and retain them, while gaining valuable insight that will directly influence product roadmaps and strategy. When done really well, you're able to engage with CAB members beyond just quarterly or bi-annual meetings, spark partnerships between key accounts, and create your most powerful vocal advocates. Join this session to learn: 1. Essentials in creating and managing a successful CAB program. 2. How to elevate your current CAB to be more effective and valuable to both your brand and theirs. 3. Valuable lessons from 2022 CAB events.