If your organization is hyper-focused on creating a better customer experience from the customer’s perspective, you better understand that perspective! Live events, whether in-person or virtual, often provide the best opportunity to capture sentiment, collect feedback, and build relationships. In this session, you’ll explore a multitude of events, from CABs and focus groups to meet-ups, roundtables, and 1:1 interviews, and their impact on customer advocacy. You’ll use this time to create definitions, discuss practical outcomes, and explore how these events can work together to create a more complete picture of a customer’s perspective. You will walk away with a better understanding of the various levers you can pull to build better relationships, understand client needs, collect product feedback, and deliver better outcomes for your organization. In this session, you’ll: 1. Define various event types 2. Explore the merits, application, and outcomes of each event 3. Discuss how to weave events together for better customer sentiment

This panel session will explore best practices for: - Driving success in developing relationships with different critical stakeholders - Developing relationships with "difficult to reach" C-suite stakeholders - How to handle emerging stakeholder relationships