Eileen
Linn
Director of Customer Marketing
ICE Mortgage Technology
Eileen leads and supports the development and execution of fully integrated, multi-channel marketing efforts to further client satisfaction, loyalty, advocacy, renewal, retention, and adoption for ICE Mortgage Technology, a division of Intercontinental Exchange, Inc. (NYSE: ICE). With 25 years of customer marketing experience, she has broad expertise in all facets of customer marketing and advocacy. She is well-versed in content marketing, advisory boards, regional user groups, online communities, customer awards, and customer satisfaction measurement. Eileen is an avid gardener who dreams of one day opening a combination coffee shop/wine bar/succulent garden center with Instagram-worthy photo ops.
25 May 2023 14:00 - 14:30
Recipes for creating customer engagement
There’s more than one way to cook up an effective customer engagement program. We will look at the various ingredients (programs) available in our customer marketing cookbook and how they might work in your organization. With a little dash of how internal stakeholders can help, you’re on your way to deciding what recipe is right for you.