Erin
O'Quinn
Global Director of Customer Advocacy
VMware
Erin O’Quinn leads the global customer advocacy team at VMware, driven by a firm belief that every customer has a story, if you can find the right way to tell it. With nearly 10 years at VMware and over 20 in the software marketing space, Erin connects her past roles in event marketing and management, and marketing communications into her team’s nurturing, creative development, and distribution of fantastic customer stories, supporting broader marketing and revenue-generating motions. She is an avid traveler, foodie, baker, media junkie, and an adoring mom and dog mom.
24 May 2023 11:45 - 12:30
Panel - The revenue-driving secret weapon: How to win & maintain advocates
These advocacy experts will discuss: - The different components key to a good advocacy program - Proving value - How to identify advocates and what traits to look for - How to nurture and grow advocates - Experiences of challenges faced and how these were overcome