Jessica
Day
Customer Marketing Manager
Dropbox
Jessica Day is a content and community-building marketer who is currently the Customer Marketing Manager for Dropbox's HelloSign product. As a customer marketing manager, she leads the Dropbox Champions program, manages customer influencer programs, leads customer crisis communications, and more. She uses her entrepreneurial experience and her background in creative writing to illuminate customer stories and build relationships across a scaled, B2B SaaS customer base. Prior to this role, she was Co-Founder and Chief Marketing Officer at IdeaScale, a leading idea management software for the enterprise and government. Day volunteers for sustainability organizations and lives in Napa, CA. She holds an MFA in English, Creative Writing from the University of Washington.
24 May 2023 14:30 - 15:00
Scaling customer marketing as a team of one
Whether you're at a startup or you're the founding member of the first customer marketing function at a large organization, customer marketing teams of one need to be experts at efficiency and prioritization. During this session, learn how to identify and activate advocates, reward, and track customer marketing activity, produce revenue-generating content, and connect your customers to one another to force-multiply impact. Jessica Day will cover her experience at her startup where customer marketing led to millions of dollars of revenue and compare it to her time on the Dropbox customer marketing team. The content includes various resources for attendees including her "Customer Summit in a Box" checklist and customer communications templates.