24 May 2023 14:30 - 15:00
Scaling customer marketing as a team of one
Whether you're at a startup or you're the founding member of the first customer marketing function at a large organization, customer marketing teams of one need to be experts at efficiency and prioritization.
During this session, learn how to identify and activate advocates, reward, and track customer marketing activity, produce revenue-generating content, and connect your customers to one another to force-multiply impact.
Jessica Day will cover her experience at her startup where customer marketing led to millions of dollars of revenue and compare it to her time on the Dropbox customer marketing team. The content includes various resources for attendees including her "Customer Summit in a Box" checklist and customer communications templates.