Customer marketing strategist with over a decade of experience curating customer programs for tech and SaaS brands, with a focus on retention and growth. I take a blended approach of creative thinking and analytics-driven planning to build customer-centric programs that drive revenue and enhance relationships with clients. Jessica is a customer advocacy strategist with more than 10 years of experience leading marketing programs focused on customer retention and growth. She currently serves as Customer Advocacy Manager at Upwork (NASDAQ: UPWK). Prior to joining Upwork, Jessica led customer marketing at SaaS companies like Spiceworks, Help Scout, and PeopleGrove. Jessica is based in Austin, Texas and enjoys camping, cooking, and scooting around town on her Vespa.