A customer community is a powerful tool in every customer marketer’s back pocket. The key to creating an impactful customer community is to provide value and support, and continuously evolve the community to meet the changing needs and interests of its members. Whether you’re running a seasoned community or have just launched one, in this session, you'll be tackling: 1. Infusing impactful community activities to enhance the customer experience. 2. Involving your organization to mature the community journey.