Name: Robb Mapp | Speaker | Customer Marketing Summit | Las Vegas
Start: 2024-05-23T07:00:00.000Z
End: 2024-05-24T07:00:00.000Z
Location: TBA

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Robb

Mapp

Senior Director of Customer & Insights Marketing

GitHub

Robb Mapp is GitHub's Senior Director of Customer & Insights Marketing, which focuses on interrelated programs designed to promote platform and community best practices, gain actionable market insight, and create advocacy. He lives with his family in Seattle. WA, where he focuses on watching his daughters play soccer, petting every dog, and planning the next travel adventure.

25 May 2023 11:15 - 11:45

Beyond the funnel: Customer marketing in the post-acquisition lifecycle

Customer marketing often focuses on lead gen and sales cycle acceleration, however, the impact of the voice of the customer doesn't stop at "closed/won." In this session, learn how to activate your champions to create user-generated content offering actionable "on-ramps" for new customers to adopt product best practices, increase feature consumption, improve ROI, and generate demand for upsell.

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