This session will explore how to strategically approach each customer, based on where they are in their journey and what their personal brand goals are. Explore how to create a personalized “choose your own journey” of reference opportunities. You'll discuss: 1. The differences between new customers/early in deployment compared with established customers. 2. Brand building for customers. 3. Gifts and incentives. 5. How not to exhaust a strong advocate. 4. After activity and analysis of metrics.