Virginia
Bryant
Director of Customer Marketing
GitHub
Virginia Bryant is the Director of Customer Marketing at GitHub. Her program works to showcase world-class software innovation from companies of all sizes, as well as the culture and craft of software development through The ReadME Project. When she isn’t bringing her passion for customers and community to life, she’s chasing chickens and children, tackling home improvement projects, and enjoying the outdoors in Colorado.
25 May 2023 11:15 - 11:45
Beyond the funnel: Customer marketing in the post-acquisition lifecycle
Customer marketing often focuses on lead gen and sales cycle acceleration, however, the impact of the voice of the customer doesn't stop at "closed/won." In this session, learn how to activate your champions to create user-generated content offering actionable "on-ramps" for new customers to adopt product best practices, increase feature consumption, improve ROI, and generate demand for upsell.