Customer feedback comes in many forms—from survey scores and usage metrics to open-ended comments and social sentiment. This keynote/ workshop hybrid session helps you decode these data types, integrate them, and translate insights into impactful strategies that drive retention and growth. Attendees will explore how to balance and blend qualitative and quantitative feedback, avoid common pitfalls, and focus on signals that truly matter. The session includes hands-on activities to analyze sample data, prioritize insights, and design tactics that move the needle. Key takeaways: - How to balance qualitative stories with quantitative data to inform strategy - Practical techniques to prioritise feedback that drives retention and growth - Ways to design feedback-informed tactics with clear goals and metrics - A repeatable framework for turning mixed customer feedback into business impact