In this session, we will explore why customer advocacy is an essential element of a successful Customer Success (CS) strategy. As businesses focus on creating lasting relationships with customers, integrating advocacy into the CS function can drive retention, deepen customer loyalty, and create authentic brand ambassadors. By examining real-world examples and key insights, this session will highlight the value of aligning customer advocacy with Customer Success teams to build a stronger, more proactive customer experience. Attendees will learn how to seamlessly weave advocacy into the CS journey, empower customers to share their stories, and foster long-term relationships that benefit both the customer and the organization. Key takeaways will include proven strategies for developing advocacy programs within CS, aligning customer-centric teams, and driving growth through genuine, trusted customer voices.