Name: Daniel Forero Molano | Customer Marketing Summit | London
Start: 2026-12-02T00:00:00.000Z
End: 2026-12-02T00:00:00.000Z
Location: InterContinental at the O2

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Daniel

Forero Molano

Senior Customer Marketing Specialist

Canon

Daniel Forero Molano is a Senior Customer Marketing and CRM professional with 12+ years of experience across customer engagement, lifecycle marketing and loyalty. At Canon EMEA, he leads CRM strategy and customer engagement programmes, using customer data, behavioural insight and technology to create more relevant and effective experiences across the customer lifecycle. His work spans segmentation, personalisation, automation and campaign transformation across multiple markets and customer audiences. Daniel has led the evolution of Canon’s CRM operating model, including the introduction of more efficient campaign management processes and greater use of real-time customer data and behavioural triggers. He is particularly passionate about moving CRM from campaign-led activity towards more scalable, lifecycle-led customer engagement.

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02 December 2026 10:15 - 10:45

Adjusting the lens: How Canon built an always-on engagement engine

Transforming CRM from reactive campaigns into scalable lifecycle marketing requires updating both technology and ways of working. In this session, Daniel Forero Molano, Senior CRM Manager at Canon EMEA, shares how Canon restructured its central operations across 34 languages to boost efficiency, collaboration, and performance. Discover how centralising campaign management and integrating MarTech tools streamlined end-to-end delivery. Daniel will show how eliminating manual tasks and applying practical AI automation creates the capacity needed to focus on strategic thinking, personalisation, and always-on customer engagement. Key takeaways: • Operational foundations: Streamline multi-market campaign delivery and resource tracking using Jira and automated workflows. • Strategic capacity: Reduce manual work to free up time for testing, optimisation, and high-value customer marketing. • Always-on engagement: Move beyond one-off campaigns to scalable, data-driven personalised customer journeys.