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December 04, 2024
InterContinental London - The O2
1 Waterview Drive
London

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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What's on
December 4
December 4
December 4
08:00
Main stage
Networking breakfast & registration
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09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Unify to Amplify - Simple hacks to scale up customer marketing results
Derek Britton, B2B Technology Customer Marketing & Advocacy Expert
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09:45
Main stage
Panel: Managing a flagship customer program - Identifying key stakeholders and the journey to creating, and keeping, customer advocates
Ivana Gaspic, Customer Advocacy Director, SAP
Valerio Battelli, Head of Global Customer Marketing, Cisco
Nicola Kelly, Senior Customer Lifecycle Marketing Manager, Navan
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10:30
Main stage
Fireside Chat: Tips & tricks to customer referencing and traps to watch out for
Charlotte Hinson, Customer Reference Lead, UKI, Google Cloud
Jasmine Mokrysz, Marketing & Communications Manager, Ford Money
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11:00
Main stage
Coffee break
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11:30
Main stage
Customer advocacy as a team pursuit - how to build a best practice approach for cross-functional collaboration
Catherine Staite, Head of Customer Advocacy, GoCardless
Ash Gibson, Customer Marketing Manager, Xero
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12:00
Main stage
Lifecycle Advocacy: The new era of advocacy everywhere
Liz Richardson, Co-Founder and Managing Partner, Captivate Collective
Deena Zenyk, Co-Founder and Chief Client Officer, Captivate Collective
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12:30
Main stage
Six ways to extract more value from your customer case studies
Cristina Sartori Errico, Global Sr. Customers Community & Advocacy Lead - Cybersecurity, Cisco
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13:00
Main stage
Lunch break
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14:00
Main stage
Fireside Chat: Customer marketing advocacy - A two-way street
Lydia Raven, Senior Customer Advocacy Manager, EMEA, Samsara
Antoinette Rees, Customer Marketing Manager, Coupa
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14:30
Main stage
Interactive roundtable discussion
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15:15
Main stage
Coffee break
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15:45
Main stage
Harnessing the power of customer videos
Dan Gable, Founder, ShoutOut
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16:15
Main stage
Panel: Gathering and distributing customer testimonials
Florian Engel, Director of Customer & Content Marketing, Aiven
Jodie Hoare, Customer Partner Marketing Expert
Puneet Nagpal, Head - Global Customer Marketing, Coursera
Kimberly Groat, Senior Customer Advocacy Manager - UKI, Workday
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17:00
Main stage
Chairperson closing remarks
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17:15
Main stage
Happy hour: Sponsored by Customer Marketing Alliance
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