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Event starts in:
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25

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December 02, 2026
InterContinental London - The O2
1 Waterview Drive
London

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agenda

Discover the agenda below for Customer Marketing Summit main stage and breakout workshops.

Explore the agendas for all of our co-located tracks here.

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Your Customer Marketing Summit London pass also grants you access to the co-located Customer Success Summit and Product Marketing Summit tracks.

Use the filter button below to check out the co-located agendas.

December 02
December 02
December 02
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Customer Marketing Summit
Chairperson opening remarks & icebreaker
Pritesh Chauhan, Head of Customer Marketing and Community (Global), Sedex
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09:15
Customer Marketing Summit
Beyond the content glut: Why less (but sharper) wins in 2027
Jess Burney, Managing Director of Customer Marketing and Subscriptions, Immediate Media
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09:45
Customer Marketing Summit
Do more with less: Customer marketing's efficiency reckoning
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10:15
Customer Marketing Summit
Adjusting the lens: How Canon built an always-on engagement engine
Daniel Forero Molano, Senior Customer Marketing Specialist, Canon
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10:45
Exhibition & networking
Coffee break
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11:15
Customer Marketing Summit
Workshop | From prompt-to-output to AI infrastructure: Closing the agentic skills gap
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11:45
Customer Marketing Summit
Panel | Who owns the customer? Resolving the turf war between marketing, sales, and CS
Phil Hobden, Head of New Customer Advocacy, Sage
Pritesh Chauhan, Head of Customer Marketing and Community (Global), Sedex
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12:30
Exhibition & networking
Lunch
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13:30
Customer Marketing Summit
Interactive roundtable discussions
Sam Sorscher, Global Head of Community for Pexels, Canva
Natali Stoeva, Customer Growth and Retention Lead, Phorest
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14:15
Customer Marketing Summit
Prove it or lose it: Making the strategic case for customer marketing
Valerio Battelli, Head of Customer Marketing & Advocacy, Cast AI
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14:45
Customer Marketing Summit
Fireside chat | The long game: Deep advocate relationships in an automated world
Victoria Morgan, Senior Customer Advocacy Manager, Bynder
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15:15
Exhibition & networking
Coffee break
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15:45
Customer Marketing Summit
The future of customer voice: Keeping insight authentic in an AI-first world
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16:15
Customer Marketing Summit
Workshop | Confessions of an advocacy programme builder: How to avoid the common pitfalls
Jon Ashley, Senior Manager, Customer Advocacy, Equinix
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17:00
Customer Marketing Summit
Chairperson closing remarks
Pritesh Chauhan, Head of Customer Marketing and Community (Global), Sedex
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17:00
Exhibition & networking
Happy hour supported by Customer Marketing Alliance
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for the summit

Join Europe's only summit dedicated to customer marketing. Enjoy sessions built around your reality and connect with peers who truly understand your challenges; balancing internal requests, authentic AI integration and proving your impact.

Secure your ticket to:

- Unlock tactics that scale your impact when headcount is low and expectations are high.

- Get unfiltered insights on what's actually working when it comes to AI integration (and what it isn't!)

- Connect with peers and mentors who understand your challenges and and will share proven playbooks to fuel your future success.

- Prove your strategic value by defining & owning measurable results.

London
December 2, 2026

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