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Event starts in:

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until the summit

December 04, 2024
InterContinental at the O2
1 Waterview Drive
London

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What's on
December 04
December 04
December 04
08:00
Exhibition & networking
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Claire Beatty, Senior Director of Customer Marketing, Genesys
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09:15
Main stage
From soft skills to superpowers: How to build and structure a powerhouse customer marketing team
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09:45
Main stage
Panel: What even is customer marketing? Defining goals and measuring success
Martina Havrlent, Director, Product & Customer Marketing, EVBox
Sandra Lowe, Director, Global Customer Advocacy, SAP Concur
Nikki DuBerry, Senior Manager of Customer Marketing, IBM
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10:30
Main stage
Setting up your advocacy program as a strategic function; Cross-functional collaboration, customer-centricity, and maximising each asset
Catherine Staite, Head of Customer Advocacy, GoCardless
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11:00
Exhibition & networking
Coffee break
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11:30
Main stage
Aligning revenue-impacting goals through internal advocacy and collaboration
Gillian Symington, Global Customer Advocacy Director, Sage
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12:00
Main stage
Interactive roundtable discussions
Louise Wadsworth, Director of Customer Advocacy, Ivanti
Louise Domeisen, Customer Marketing Manager, Redgate Software
Sam Dempster, Customer Community and Advocacy Director, OneAdvanced
Sandra Lowe, Director, Global Customer Advocacy, SAP Concur
Grace Hill, Senior Director of Customer Marketing, EDITED
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12:45
Exhibition & networking
Lunch
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13:45
Main stage
Panel: How to make a big impact as a small team
Louise Domeisen, Customer Marketing Manager, Redgate Software
Harjot Dhillon, Global Head of Customer Marketing, Financial Times
Hannah Hardiman, Former Director of B2B Marketing, eBay
Natalie Fuller, Head of Customer Marketing and Communications, Zempler Bank
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14:30
Main stage
The future of customer marketing is here: Powered by AI
Puneet Nagpal, Head - Global Customer Marketing, Coursera
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
How adopting a lifecycle marketing model is elevating customer engagement and advocacy outcomes at Ivanti
Louise Wadsworth, Director of Customer Advocacy, Ivanti
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16:15
Main stage
Fireside chat: Customer storytelling
Nisha Prabhakar, Senior Manager Customer Marketing & Brand Engagement, Salesforce
Nataliia Starovetskyi, Senior Customer Marketing Manager, SailPoint
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16:45
Main stage
Chairperson closing remarks
Claire Beatty, Senior Director of Customer Marketing, Genesys
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17:00
Exhibition & networking
Happy hour supported by Customer Marketing Alliance
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Get your ticket

for the summit

We’re bringing together the brightest minds in customer marketing for a day of unrivaled networking, learning, and discussion so you can:

- Implement impactful customer engagement tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a local network within our global community.

- Prove your strategic value to key stakeholders.

London
December 4, 2024

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Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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InterContinental at the O2
Located on the tip of the Greenwich Peninsula the InterContinental London at the O2 offers a truly exceptional conference and meeting space that combines sophistication, functionality, and picturesque surroundings.
1 Waterview Drive
SE10 0TW
London
United Kingdom

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