Ed Preston is a highly accomplished CRM Leader and MarTech strategist, recognized for his expertise in optimizing customer relationship management channels across global technology and travel brands. His core focus areas include leading CRM channel performance, managing large annual marketing budgets, and implementing complex segmentation logic for email strategy. Ed is known as a level-headed problem solver, prized for his ability to quickly audit systems and drive continuous, data-driven improvement. Currently, Ed is the Sr Growth Marketing Manager at Cleo, where he focuses on the new AI financial assistant. His previous experience spans over five years at Expedia Group, where he served as Sr Manager Performance & Operations for CRM, overseeing performance across all brands. He also built foundational expertise in Database Marketing and Data Analysis during his significant tenure at HomeAway.com.