Gemma Bell leads retention strategy at The Sun, bringing 15+ years of experience in marketing strategy, customer growth, and retention management. Her background spans CRM, event management, and social media marketing, with a focus on turning attraction and conversion into lasting, meaningful customer relationships. Prior to The Sun, Gemma built her expertise across brands including Virgin Media, honing a strategic, relationship-first approach to retention that translates directly to the challenges of proving long-term value and loyalty at scale.