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Harjot
Dhillon
Global Head of Customer Marketing
Financial Times
Marketing Leader with +11 years experience in both B2C and B2B scale ups. Proven success in growing high performing teams to deliver aggressive growth targets, whilst delivering strong customer experiences through partnering cross-functionally and influencing stakeholders at all levels. Thrive in high growth environments with a wide range of experience in developing demand generating strategies to scale cost effectively, whilst managing the customer lifecycle to drive a positive ROI. Have managed Growth, CRM and Demand Generation teams to deliver against KPI's.
04 December 2024 13:45 - 14:30
Panel: How to make a big impact as a small team
In this panel discussion our lineup of experts will be sharing sage advice on how to make a big impact as a small team. Customer marketing teams are often small, perhaps you are the solo customer marketer in your org. However, you are often overloaded with competing requests from internal partners. Whether they are seeking specific customer references or feedback or looking for advocate support. What's more, with limited resources you need to get creative with automation and AI adoption to supercharge your efforts and scale your activities. How do you manage these internal requests, can you master the art of saying no in order to protect your functions strategic plan and avoid becoming a reactive internal resource. Join this panel to discover how you can scale your impact as a team of one.